Companies are invited to sponsor

1 of the 14 categories in this highly exciting and enjoyable event

As a sponsor you will be associating your company name and brand with the best that British sales and marketing has to offer.

Sponsoring BESMA impacts significantly on awareness of your brand, raising your profile and creating a variety of new business opportunities. Your support of BESMA demonstrates your company’s commitment to professional selling – adopting ethical standards, working with integrity, optimum staff management and development, and creation of ‘win-win’ relationships with clients.

Companies are invited to sponsor one of the 14 categories in this exciting and enjoyable event.

Your decision to sponsor the awards will communicate to your staff, customers and shareholders that, as a company, you are committed to supporting and delivering the highest possible standards and endorsing outstanding sales and marketing achievement.

The association of your brand with the BESMA awards will be a valuable addition to your marketing activity, raising the status of your company amongst key corporate decision-makers in leading organisations who participate in the event and business leaders who are made aware of the awards through our extensive national advertising and promotional campaign.

Sponsorship benefits

The breadth of features in the sponsorship package ensures significant return on investment for all sponsors. There are extensive opportunities for marketing and brand awareness:

• National press coverage
  The Daily and Sunday Telegraph is the media sponsor for BESMA and provides 16 advertisements which include sponsors’ logos plus an announcement of the winners once confirmed.
• Promotion in Winning Edge
  BESMA will be continuously promoted in Winning Edge, the ISMM’s sales and marketing magazine. Each issue includes information on BESMA, accompanied by logos of all the sponsors who are encouraged to contribute editorial on suitable topics.
• Advert in Winning Edge
  A full colour page is available for you to make use of, whether through advertising, editorial or as a general PR exercise. This is just one opportunity to leverage interest in your organisation and its business purpose and it is sure to raise awareness of your company, products and services.
• Corporate branding
  Your logo will be appear on every item of marketing material generated from the ISMM during the sponsorship period including: l 75,000 promotional flyers which are included in all ISMM correspondence; l 60,000 mailing advertising the ISMM’s annual conference Successful Selling; individuals who visit the BESMA website will see your brand every time they return for updates and will be able to click on a microlink from your logo detailing further information about your organisation; the high quality glossy tickets for BESMA will feature your logo; BESMA nomination forms will include your logo; and the event programme with your logo on will be distributed to all guests on the evening. This continual exposure ensures that recipients remember your brand in a positive way.
• BESMA logo
  The BESMA logo can be used on your website and literature, aligning your brand’s professional integrity with the best organisations in the world.
• Get involved in the judging day
  Judging an award is an option for every sponsor. Learn new ideas from the most talented salespeople working in a variety of settings. Transfer that skill or experience to your company to sharpen its competitive edge. Benchmark your staff against the challenging criteria and the performance of the finalists in your category. Network with the other judges, share experience and practice.
• Signage at the event
  Your signage and corporate branding will be extensively promoted on the night. Your logo will be featured on banners in the champagne reception area as well as on plasma screens in the dining area.You will also get an acknowledgement from the stage and your logo on screen during the presentation of the award.
• Networking
  The event provides an inviting way to network with guests over a glass of champagne at the drinks reception.
• Presentation of the award
  An exceptional opportunity to be called on stage to present an award to the winner and runner up in the category you are sponsoring, which is recognised by all professionals in the sales and marketing industry.
• Photo opportunity
  Photography with finalists and your award winner on stage provides a permanent reminder of your brand. The photograph goes onto the ISMM website, into the magazine and back to your office as a tribute to your involvement in promoting excellence in sales and marketing practice.
• Hot prospecting
  The contact list of all attendees will be provided after the event, which includes finalists, fellow sponsors, judges and guests. A total of over 600 sales and marketing professionals, many of which are decision-makers. Hundreds of ‘warm leads’ to initiate new business for your organisation!
• Rewarding employees or clients with an invitation to this first-class event
  Support your own nominees, reward your team and entertain clients and prospective clients in a motivational upbeat, action-packed environment. As sponsor, you have 10 places reserved for you and further tables can be purchased at discounted rates. You are also invited to a champagne reception and fine dining in an exclusive four-star, award-winning central London hotel. The Royal Lancaster (www.royallancaster.com) provides the ambience for the ultimate relationship-building event. In addition, one twin room at the Royal Lancaster Hotel is reserved for you and travel tickets to and from the event will be available at a special rate from one of our business partners.

Categories for 2008

• Sales/Sales & Marketing Director of the Year
• Sales/Sales & Marketing Team of the Year (A)
• Sales/Sales & Marketing Team of the Year (B)
• Sales Trainer of the Year
• ISMM Student of the Year (sponsored by the ISMM)
• Sales Manager of the Year
• Sales Professional of the Year (A)
• Sales Professional of the Year (B)
• New Sales Professional of the Year
• Most Effective use of Sales Automation
• Sales Support/Customer Service Team of the Year
• Online Digital Sales Professional of the Year
• Telesales Professional of the Year
• Young Sales Professional of the Year

(A) = over 50 employees (B) = under 50 employees